Profitable Business is driven by smart processes – which are in-turn, managed by smart people. Pexitics leverages the power of Psychometry and Data Analytics to help organisations drive Profitability .

Out Assessments and Surveys engage with customers (of Financial Services companies) and employees (across industries) to measure psychometric attributes , beliefs and behaviour.

Do check out – our measurement site. Our USP is the easy , multi-language administration of surveys & tests as well as realtime, analytics driven dashboards with anti-fraud / anti – gaming technologies (video proctoring, randomisation , integrity of test taking)

  • Customer Measurements : Intention to Pay (ItP Q12) is a short survey which uses latest techology and high end analytics to understand the Credit Risk for retail borrowers , especially New to Credit customers.
  • Employee Measurements : We have Employee Assessments and Surveys for each level of hierarchy and for People Decisions around Hiring, HiPo identification, Leadership and Learning / Coaching requirements.
  • Career Guidance Measurements : Career Graph works with students to help them at 2 points : Choosing the Stream of study after school , Understanding the best career for them (job roles & industries) after graduation and post graduation .

Data Analytics and Data Science consulting at Pexitics is focussed on projects to create predictive models and insights for businesses (especially financial services organisations) and on helping organisations build internal capability for data analytics.

YouTube Channel :

Started in 2017, Pexitics stands for People Excellence Indicator Analytics.

Founder Profiles @ Pexitics
Reuben Ray// Chief Everything Officer & Co-founder, Reuben has 20+ years of experience as an Entrepreneur, Consultant and Business Development Leadership with a focus on Psychology and Data decisions. (Check out: )
He has authored on Value Principles titled REASONING OUR CHOICES and can be reached at

Subhashini Sharma Tripathi//Chief Data Scientist & Co-founder, Subhashini has ~20 years of experience in Analytics and Data Science and is an Author of “Learn Business Analytics in Six Steps using SAS & R” – Apress.
(Check out: ) She can be reached at

Address : 2E, Alsa Glenridge, 32, Langford Road, Bengaluru 560 025. INDIA



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