We are a small bunch of bright bulbs based in Bengaluru, India. Supported by mentors across the globe we have become much more than just an idea and are growing into something big. Pexitics is an unconventional HR Analytics firm that has built its own patented assessment platform that generates the PexiScore (visit pexiscore.com). It is the engine that can power your HR teams with People Analytics and Advisory Services along with Online Pre-Hiring Solutions to catapult your business into the future before your competition even thinks about getting there. Our Legal entity rests in Crafiti World-Crafts Private Ltd. (established in 2012). Want to know more? Reach out to our founding team - score[at]pexitics[dot]com, subhashini[at]pexitics[dot]com and reuben[at]pexitics[dot]com.


Reuben Ray

Founder & Chief Everything Officer

He has over 15+years of experience in handling financial services and advisory to the Indian Corporate and SME sector. He has deep understanding of Products and services for SMEs and Micro businesses. He has been advisor to Startups and new age economy sectors on business and social media engagement. He is an SME in Banking & Social Media Analytics.

Email : reuben[at]pexitics[dot]com

Subhashini Tripathi

Founder & Chief Data Scientist

Subhashini is an Analytics and Data Science enthusiast and professional with over 15 years’ experience. Author of “Learn Business Analytics in 6 Steps using SAS and R”. Click here to buy the book. Her analytics courses links are Financial Analytics HR Analytics
She joined GE Countrywide as a Management Trainee in June ’02. Her last assignment with GE Money[1] was as Risk Manager for Auto (new cars). At Standard Chartered Bank (Sep’05-Sep’06), she was doing Risk Analytics for Secured Loans(Mortgages, Auto OD) and then with the Un-secured division, handling Collections strategy for PL and Smart Credit.At Tata Motors Finance Ltd. (July ’07 onwards), her first assignment was to set up the BIU for TMF and Tata Capital. April ’10 onward she handled the BIU for Tata Motors Finance (three sections – Data Warehousing and Reporting, Risk and Business Analytics and Collections Strategy). At Citi GDM (Bangalore) as AVP, she handled analytics for Credit Cards in the Marketing domain (last project was a Proof of concept for Trigger / Event based marketing).

Email : subhashini[at]pexitics[dot]com

Abhishek Nath

Senior Technical Developer

A technology enthusiastic with 4.5 years of I.T. Experience in the field of Web Development. Passionate about exploring new technologies and implementing them to solve real time problem. A foodie by nature and love to explore new places.

Email : abhishek[at]pexitics[dot]com

Piyush Sanadhya

Software Engineer

Thinker , Hard worker C# .net web developer with a focus on scalable and efficient solution. I like to explore new technology and learn them. Other than that I hangout with my friends and love to play console games as well as mobile games

Email: piyush[at]pexitics[dot]com

Anjali Upadhyay

Software Engineer

Bachelor's and master's in computer applications. Previously worked as UI developer for 2+ yrs. More than being an engineer, I have keen interest in travelling, crafts and decorations. There's always some creative idea thet is playing in my mind

Email: anjali[at]pexitics[dot]com



Business Mission – Focus on Analytics as an enabler for organizational success to facilitate the integration of data based decisions into the larger scope of the organization for its Human Resource strategies and growth.
Social Mission – Become a level playing platform to make equal opportunity and best fit jobs and careers, a reality for all sections of society irrespective of ethnicity and gender.


We aim to transform Human Resources into a future ready, growth centric management that serves as the nerve centre of the business and provide tools for the best possible data-backed HR decisions and thus emerge as a globally recognized and trusted entity in the HR


We encourage all our partners and clients to embrace the values that every individual is unique, with their own core strengths. For us at Pexitics, this means that everybody deserves respect and the opportunity to work in an environment that embraces the diversity principles and helps them to harness their core strengths and achieve success. We firmly believe that positive social change towards gender equality and equal opportunity can be enabled through intelligent and fair business decisions.