Google Analytics provide a wide range of features to generate data of the website’s traffic. The data generated can be modified and customized to meet the requirement of the company. It could be product specific, event specific or information specific. These data and their close analysis lead us to know about the patterns and different other aspects of our website visitor and our potential customers.
Various changes can be made in a website to help it’s visitors spend more time on different webpage, make it more interactive (calling for some action), using filters, surfing for other similar products , subscribing the social network platforms for update and ultimately, visiting the site again. This can be done hand in hand with the parameters of Google Analytics. The requirements of the website can be set on the basis of following.
What are you looking for? – Site Search Settings
We also need to find out how our site identifies internal search terms. The site uses what’s called a query parameter for this. We need to make sure Google Analytics knows to look for the same query parameter and identify them as internal search terms.
Logging In or Signing up for Leads, Newsletters or Updates – Setting up Goals
We can tag just anything we want as a goal because that is the way how Google Analytics tracks conversions. And conversions lead to customers and bills in future.
URL Destination: This will track a goal when people visit a specific URL.
Visit Duration: This will tick off a goal every time someone spends a certain amount of time on our site. This can be applied on specific pages to know for better analysis.
Pages/Visit: This will set a threshold for a number of page views that will set off a goal during a visit.
Linking with Google Adwords :
If we will use Adwords and connect it to our Google Analytics account, Adwords will give a wealth of data that we will pay for, and hence, we will be able to make the most of it. If we don’t take the time to set everything up correctly, our paid search traffic can be reported as organic search traffic and this will also import all our other juicy Google Adwords data into Google Analytics.
SEO(Search Engine Optimization) Reports via Google Webmaster Tools :
Google recently released a batch of SEO reports for Google Analytics. They help us see how we perform within Google’s search rankings. Previously, we could only get data on which keywords people click through on. Now, we can also see what Google sees: Which keywords give us the most impressions? What our click through rates are? How we rank for individual keywords (and our average position)? Click through data for our top landing pages
But we have to jump through a few hoops to get the SEO reports activated. We’ll need to activate Google Webmaster Tools on our site and connect it to our Google Analytics account.
E-Commerce Tracking :
Thus, while designing a website all we have to know what is working, what isn’t, and what trends will make our site the next “must read” stop for visitors. The only way to effectively do this is to have a good statistics package working in the background. However, figuring out which package is best for our site can be tricky although, it can be done if we will judiciously think from the perspective of a user and their requirements.